Errata is a web journal written by Robert Davis who has neither spent a night in a ghost town nor pulled a turnip from the earth. He doesn't even know if turnips grow in the ground. Perhaps on trees, like candy corn. Therefore, Errata is a non-commercial project.

Observation #1: It may be appropriate, when leaving a movie theater, to say "mysterious."

Observation #2: It may be appropriate, when leaving a movie theater, to say "mysterious" at the top of your lungs. Bring your eyebrows together before you say it. Effective!

Observation #3: Same for books. Even at libraries.

There is a prize for people who correctly guess the thing about Metropolis, Nevada.

Except where the text specifically states otherwise, Errata's vagaries are indicated vaguely and its authors are indistinct in the traditional way of the Internet, except where the authors lay claim to their work. In some cases Robert Davis lays claim to work that is not his own but has been abandoned like so many ghost towns. Except where held presently, fistfuls of dirt are suspended via dispersal, or dispersed via suspension (in the air), and thus their dissolution is their transcendence, or their transcendence is their dissolution. And yet our eyes tear, and our vision is impaired, demonstrating for the umpteenth time that one entity's gain is another's fit of sneezes. Except where indicated, storms shall outlive the clay upon which they rain, unless storms are improperly delimited by their clouds, which dissolve, rather than by their inevitable return. Thus the clay loses, unless the clay is said to own the storm, to use it to make itself heavy, to make itself cling to white garments, refuse dispersal, cake upon the facades of abandoned buildings, and sit like Man [sic] upon the earth where it is pelted by a storm that it owns. In which case the clay still loses, if you ask us.

Some of the above is legally binding and should be considered a mental contract between Errata and those upon whom it acts. The bit about the prize should be considered an overstatement insofar as prizes differ from dirt and prize dispersal differs from dirt dispersal. Please recall that ownership is a weight and, therefore, hope that you do not win the prize.

One day Errata or its representatives will call upon you for a favor. It is expected that you will hop-to without delay.

You may contact Robert Davis by email unless it's about the rock that was thrown in anger. The rock is more properly called a clod. Why do you continue to raise the topic?

19 August 2003

High Tech Word of Mouth

The Los Angeles Times has an article this week about how the movie industry has become accustomed to the slow effects of word of mouth. But, the article says, that's a bad assumption in a world where kids communicate via text messages, sometimes from their theater seats.

Get this:

"In the old days, there used to be a term, 'buying your gross,' " said Rick Sands, chief operating officer at Miramax, referring to the millions of dollars studios throw at a movie to ensure a big opening weekend.

"You could buy your gross for the weekend and overcome bad word of mouth, because it took time to filter out into the general audience," he said. "Those days are over. Today, there is no fooling the public."

Sniff. So sad.

But before I chalk one up for the public, I have to admit that I think Mr. Sands is attempting to fool us by telling us that we can't be fooled. Now that we can send our barely-considered opinions at lightning speed, studios will attempt to optimize at this level, the level of the thumb twitch and the instant warm glow in the chest cavity. Will this produce better movies? Some movies require time and consideration. Some of my favorite movies probably wouldn't trigger favorable text messages from the theater.

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