Errata
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I saw Matchstick Men digitally projected (at AMC 1000 in San Francisco). It's the second movie I've seen that way — the first was the most recent Star Wars movie.

Digital projection has a few obvious benefits today: the picture is stable, no matter how long the movie has been playing; the sound and picture are crisp and clear; and the sound doesn't pop between reels.

The drawback: sometimes it's obvious that you're watching video, especially when there's text on the screen because you can see the jagged edges of the letters. For that reason, Matchstick Men looked better than Star Wars — it didn't have any titles during the movie to identify locations. Still, when the camera turns to a bright field, like the sky, the scan lines are obvious. It suddenly feels like you're watching a big-screen TV.

How about this: AMC 1000 didn't show ads before the movie. They did show six trailers, the AMC logo, and a "Don't add your own soundtrack" hush reel, all projected digitally, but they didn't show any commercials for TV shows, cars, or sugary liquids. Are the ads not yet available in digital format? Woo hoo!

Most of the frenzy over digital projection seems to have died down, but I imagine it's still coming. I'd like to think that the simpler distribution that digital projection allows could make it easier for the little guys to get their movies into more theaters, somehow.

Posted by davis | Link