Errata
Via Chicago
—• CONTENTS •—
— Errata Movie Podcast —

Speaking of music videos, a new DVD collection of videos called Director's Series — The Works of Spike Jonze, Chris Cunningham, and Michel Gondry has been selling like hotcakes for several months. Urban Outfitter stacks them near the cash register. People talk about them in California coffee shops. Amazon reports that it's in their top 20 DVD sales at universities around the world. Fascinating.

I've yet to be convinced that people who make great music videos can also make great movies, but at the rate these guys get funding for feature films, the major studios are hoping you disagree. I liked Being John Malkovich and Eternal Sunshine of the Spotless Mind as much as the next guy, but I'm not sure the talents that were cultivated for Fatboy Slim are what make those movies appealing. (And anyway some people argue that it's the screenwriter, Charlie Kaufman, who's the real auteur of those movies.)

Sure Mark Romanek's Johnny Cash video is moving and profound by MTV standards, but by another metric its maudlin and borderline-crass (as is the whole project, in my opinion. I like the first American Recordings album, but I feel a little funny about the later projects in which Rick Rubin and video directors like Romanek treat Cash like a puppet, handing him Nine Inch Nails songs and harnessing his legacy for a cult of cool.) Romanek's feature debut, One Hour Photo, despite being 92 minutes longer than a music video, was even more shallow and even more prone to irrelevant visual filler. Don't worry, he'll get to make another movie. It'll star Tom Hanks.

It's interesting that Urban Outfitters, et. al., find such prestige in the word "director," prominently placed in the title of the collected "works." This may have its roots in 1960s cinephilia and the nouvelle vague, when directors used film as an art of self-expression, but I'm not sure any of these guys qualifies as an auteur, even of their music videos. The phenomenon is closer to the selling of a director that predates even the French New Wave. Hitchcock, as one of the most prominent examples, carefully built his image and used it to fuel ticket sales. His movies are also proof, by the way, that salesmanship and artistic ability are not mutually exclusive, which is why I'm not quite ready to write these video guys off. I'm just not ready to kiss their feet.

That is, I'm not ready to buy their DVDs. I might rent them, though.

Posted by davis | Link